01611nas a2200253   4500000000100000008004100001260000900042653001100051653002600062653002600088653001200114653002500126100001800151700001400169700001400183700001300197700001300210245010800223856005300331300000900384490000700393520094300400022001401343       2003                            d  c200310aBrazil10aHistory, 19th Century10aHistory, 20th Century10aleprosy10aTerminology as Topic1 aOliveira MLWD1 aMendes CM1 aTardin RT1 aCunha MD1 aArruda A00aSocial representation of Hansen's disease thirty years after the term "leprosy" was replaced in Brazil.  uhttp://www.scielo.br/pdf/hcsm/v10s1/a03v10s1.pdf  a41-80 v103 a<p>Based on the theories of social representation (SC) and Central Core (CC), a structural study was undertaken regarding the neologism hanseniase (Hansen's disease), the term adopted by Brazil's Ministry of Health in the 1970s. Carried out during 2001, this study interviewed eight hundred housewives residing in the Rio de Janeiro and Duque de Caxias municipalities. It found that Hansen's disease is part of a process of modernization of common thinking, anchored in the additional representation of leprosy. This finding is understandable from the perspective that the central structure of a social representation has a historical determination, so short -and middle-term changes are not to be expected. Furthermore, there has been no ongoing investment in social marketing to make the new terminology more widely known. The authors discuss the relation between social representation and the concept of the history of mentalities.</p>  a0104-5970