%0 Journal Article %K Communication %K Community Medicine %K Dermatology %K Health Knowledge, Attitudes, Practice %K Health Promotion %K Humans %K Self Concept %K Skin Pigmentation %K Social Marketing %K Stereotyping %K Suntan %B International journal of dermatology %D 2011 %G eng %N 5 %P 590-2 %R 10.1111/j.1365-4632.2011.05010.x %T Social marketing self-esteem: a socio-medical approach to high-risk and skin tone alteration activities. %V 50 %1 http://www.ncbi.nlm.nih.gov/pubmed/21506977?dopt=Abstract %8 2011 May